We believe that every one of us holds untapped potential and that everything has value regardless of its form.
At Mercoin, we are creating products that help people unleash their potential, empowering them to create and circulate value. Beyond goods. Beyond money.
We envision a world where anyone can easily exchange cryptoassets, digital assets, and any other forms of value, utilizing cutting-edge technologies to break the boundaries of what is possible.
Company Name
Mercoin, Inc.
Date Founded
April 28, 2021
Main Business Activities
Planning and development of cryptoassets and blockchain related services
Representative
Keita Nakamura
Locations
Roppongi Hills Mori Tower, 6-10-1
Roppongi, Minato-ku, Tokyo 106-6118,
Japan
Parent Company
Press Kit
CEO
Keita Nakamura
Keita participated in several internships as a university student, helping launch a programming education service at CyberAgent and introducing a sentiment analysis platform for video services at DeNA. He later joined Mercari’s research and development organization—known as R4D—as an intern. Upon graduating university in 2018, he joined Mercari full time as a blockchain engineer and was involved in the MercariX project at R4D. Keita then moved to Merpay, where he served as a PM on teams working on distributed ledger development, AML systems, and credit design. In April 2021, he moved to Mercoin as the Director of the Product Division, and after serving as CPO, he assumed his current position in April 2023.
CISO
Keisuke Sogawa
Keisuke Sogawa completed his studies at the Graduate School of Informatics at Kyoto University, and joined an IPA Mitou Youth company in 2011. He went on to launch WebPay at FluxFlex in Silicon Valley. As the Chief Technology Officer of WebPay, he developed the service infrastructure for credit card payment services. He also worked on the LINE Pay business as part of the LINE Group. He joined Mercari Group in June 2017.
CRCO
Akira Inoue
Akira Inoue graduated from the Faculty of Economics of Hokkaido University. In 1982, he joined Sumitomo Bank (now Mitsui Sumitomo Bank) before going on to work at Daiwa Securities SB Capital Markets. In 2005, he was appointed COO of Daiwa Securities SMBC Principal Investments ahead of becoming CEO of the company in 2008. He next served as Managing Executive Officer of SMBC Nikko Securities before assuming the role of Group Deputy CRO for Sumitomo Mitsui Financial Group. In 2019, he became the Senior Managing Director and Internal Control Manager for SMBC Nikko Securities. He has been the CRCO for Merpay and Mercoin since September 2021. Inoue is in charge of assessing AML/AFC, compliance, and risk.
Executive Director
Naoki Aoyagi
After working at Deutsche Bank, Naoki Aoyagi moved to GREE where he held the positions of CFO, CEO of GREE’s US corporation, and general manager. In November 2017, he assumed the role of Merpay CEO and is responsible for promoting Mercari’s payment and financial businesses utilizing his expertise of the financial and tech industries on a global scale. Starting January 2022, he is serving concurrently as Senior Vice President of Mercari Japan (head of Mercari Group’s Japan businesses).
Executive Director
Masato Yamamoto
Masato Yamamoto completed his master’s in the Graduate School of Interdisciplinary Information Studies at the University of Tokyo in 2004. After working at NTT Docomo, he began working as the Head of Partner Sales in the Enterprise Division at Google Japan in 2008. In 2014, he became the Head of Business Development and Sales at Square Japan, and in 2016, he became the Head of Apple Pay Merchant Business at Apple Japan. He joined Merpay as CBO in April 2018, where he oversaw general business operations, such as credit design and merchant development. He was appointed CEO of Merpay in January 2022, taking on a dual role as a Director for Mercoin in July 2022.
Executive Director
Shingo Fushimi
Shingo Fushimi joined Recruit (now Recruit Holdings) as a graduate of Waseda University. After gaining sales and management experience in the areas of HR and sales promotion, he started working on new business development. During that time, he focused on the launch and business operation of a service in the O2O payment area. In 2012, he joined a then freshly started Origami, where he was in charge of general business with the goal of expanding business. He also worked on such things as building strategic partnerships and procuring funds. In March 2020, Origami was brought into the fold of Mercari Group, effectively bringing him into the Mercari Group. Fushimi then worked as Merpay VP of Growth before assuming his current position in April 2021.
Executive Director
Yuta Sato
Yuta Sato completed the doctoral program (Juris Doctor [Specialist] Degree) of Waseda University’s Graduate School of Law and went on to pass the bar examination in 2010. After completing his practicum at The Legal Training and Research Institute of Japan, which is operated by the country’s Supreme Court, Sato began practicing law at a Tokyo law firm. In 2014, he joined SBI Holdings. There he served as Legal and Compliance General Manager and worked on topics related to fintech involving such things as venture capital, M&A, and the establishment of joint ventures, as well as cryptoasset and blockchain technologies, and overseas money transfers. After Sato joined Merpay in June 2018, he worked on various topics including legal, public policy, and finance; starting in January of 2021, he has worked as Mercari’s Corporate Finance Team Manager. He assumed his current position in July 2021.
Vice President, COO Fintech
Takeshi Nagasawa
After graduating from Hitotsubashi University’s Faculty of Management and Commerce in 2007, Takeshi Nagasawa joined NTT Communications, where he was in charge of marketing and business development. He went on to complete his MBA at Massachusetts Institute of Technology. In 2016, he joined Amazon Japan as manager of the Amazon Prime Video marketing team. He joined bitFlyer in 2018, becoming the head of executive business strategy the following year. He went on to join Merpay in April 2021. At Merpay, he was in charge of growth for the mobile payment service Merpay and later managed the growth of Mercari Group’s fintech area. He assumed his current position in April 2023.
Vice President, CTO Fintech
Shunya Kimura
Beginning in 2007, Shunya worked at MIXI, Inc., where he was in charge of work related to recommendation engine development and data utilization. He was also involved in developing advertisements and marketing data that leverage machine learning. Shunya joined Mercari in 2017 and was in charge of establishing R4D, Mercari’s research and development organization, as well as overseeing a multitude of AI-focused research fields. After that, he established an engineering organization dedicated to AI and search engine fields, was appointed to a director role, and was one of the leaders who pioneered the introduction of AI to Mercari. Since July 2022, Shunya has worked as VP of Platform Engineering, a position which oversees internal platform development. He has been in his current position since April 2023.
Vice President of HR (Fintech)
Ryo Umezawa
After graduating from Hosei University, Ryo Umezawa worked at an apparel venture where he oversaw corporate operations, as well as a multinational online shopping startup where he was in charge of HR and general affairs. Following this, he joined Mercari in March 2018. He was initially involved in designing the HR systems for Mercari’s operations in both Japan and the US as part of HR planning, and in August 2018, he transferred to Merpay. As HR Director at Merpay, he oversaw a wide range of work to establish the company’s general HR functions like hiring, labor management, and HRBP. He went on to hold a dual role as HR Director for Mercoin. After serving as HR Director for Merlogi and Mercari Group’s other new business areas, he assumed his current position in July 2022. He now oversees HR for Mercari Group’s fintech operations.
VP of Engineering
Shigeaki Wakizaka
Shigeaki worked as a system architect at GMO CLICK Securities, Inc./GMO Financial Holdings, Inc., where he was involved in projects such as launching CFD and overseas FX businesses and building the front system for online banks. Following that, he worked as CTO of a cryptocurrency exchange, where he oversaw development, planning, and maintenance of the entire service. He joined Mercoin in 2022 and manages all development for the cryptoasset business.