mercoin_logomercoin_logo

About

Mission

Circulate your value,
anywhere and everywhere

We believe that every one of us holds untapped potential and that everything has value regardless of its form.
At Mercoin, we are creating products that help people unleash their potential, empowering them to create and circulate value. Beyond goods. Beyond money.
We envision a world where anyone can easily exchange cryptoassets, digital assets, and any other forms of value, utilizing cutting-edge technologies to break the boundaries of what is possible.

Company Info

  • Company Name

    Mercoin, Inc.

  • Date Founded

    April 28, 2021

  • Main Business Activities

    Planning and development of cryptoassets and blockchain related services

  • Representative

    Naoki Aoyagi

  • Locations

    Roppongi Hills Mori Tower, 6-10-1
    Roppongi, Minato-ku, Tokyo 106-6118,
    Japan

  • Parent Company

    Mercari, Inc.

  • Press Kit

    Brand Assets

Management

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    CEO

    Naoki Aoyagi

    After working at Deutsche Bank, Naoki Aoyagi moved to GREE where he held the positions of CFO, CEO of GREE’s US corporation, and general manager. In November 2017, he assumed the role of Merpay CEO and is responsible for promoting Mercari’s payment and financial businesses utilizing his expertise of the financial and tech industries on a global scale. Starting January 2022, he is serving concurrently as Senior Vice President of Mercari Japan (head of Mercari Group’s Japan businesses).

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    CISO

    Keisuke Sogawa

    Keisuke Sogawa completed his studies at the Graduate School of Informatics at Kyoto University, and joined an IPA Mitou Youth company in 2011. He went on to launch WebPay at FluxFlex in Silicon Valley. As the Chief Technology Officer of WebPay, he developed the service infrastructure for credit card payment services. He also worked on the LINE Pay business as part of the LINE Group. He joined Mercari Group in June 2017.

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    CRCO

    Akira Inoue

    Akira Inoue graduated from the Faculty of Economics of Hokkaido University. In 1982, he joined Sumitomo Bank (now Mitsui Sumitomo Bank) before going on to work at Daiwa Securities SB Capital Markets. In 2005, he was appointed COO of Daiwa Securities SMBC Principal Investments ahead of becoming CEO of the company in 2008. He next served as Managing Executive Officer of SMBC Nikko Securities before assuming the role of Group Deputy CRO for Sumitomo Mitsui Financial Group. In 2019, he became the Senior Managing Director and Internal Control Manager for SMBC Nikko Securities. He has been the CRCO for Merpay and Mercoin since September 2021. Inoue is in charge of assessing AML/AFC, compliance, and risk.

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    Executive Director

    Shingo Fushimi

    Shingo Fushimi joined Recruit (now Recruit Holdings) as a graduate of Waseda University. After gaining sales and management experience in the areas of HR and sales promotion, he started working on new business development. During that time, he focused on the launch and business operation of a service in the O2O payment area. In 2012, he joined a then freshly started Origami, where he was in charge of general business with the goal of expanding business. He also worked on such things as building strategic partnerships and procuring funds. In March 2020, Origami was brought into the fold of Mercari Group, effectively bringing him into the Mercari Group. Fushimi then worked as Merpay VP of Growth before assuming his current position in April 2021.

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    Executive Director

    Yuta Sato

    Yuta Sato completed the doctoral program (Juris Doctor [Specialist] Degree) of Waseda University’s Graduate School of Law and went on to pass the bar examination in 2010. After completing his practicum at The Legal Training and Research Institute of Japan, which is operated by the country’s Supreme Court, Sato began practicing law at a Tokyo law firm. In 2014, he joined SBI Holdings. There he served as Legal and Compliance General Manager and worked on topics related to fintech involving such things as venture capital, M&A, and the establishment of joint ventures, as well as cryptoasset and blockchain technologies, and overseas money transfers. After Sato joined Merpay in June 2018, he worked on various topics including legal, public policy, and finance; starting in January of 2021, he has worked as Mercari’s Corporate Finance Team Manager. He assumed his current role in July 2021.

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    Executive Director

    Masato Yamamoto

    Masato Yamamoto completed his master’s in the Graduate School of Interdisciplinary Information Studies at the University of Tokyo in 2004. After working at NTT Docomo, he began working as the Head of Partner Sales in the Enterprise Division at Google Japan in 2008. In 2014, he became the Head of Business Development and Sales at Square Japan, and in 2016, he became the Head of Apple Pay Merchant Business at Apple Japan. He joined Merpay as CBO in April 2018, where he oversaw general business operations, such as credit design and merchant development. He was appointed CEO of Merpay in January 2022, taking on a dual role as a Director for Mercoin in July 2022.

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    Vice President of HR (Fintech)

    Ryo Umezawa

    After graduating from Hosei University, Ryo Umezawa worked at an apparel venture where he oversaw corporate operations, as well as a multinational online shopping startup where he was in charge of HR and general affairs. Following this, he joined Mercari in March 2018. He was initially involved in designing the HR systems for Mercari’s operations in both Japan and the US as part of HR planning, and in August 2018, he transferred to Merpay. As HR Director at Merpay, he oversaw a wide range of work to establish the company’s general HR functions like hiring, labor management, and HRBP. He went on to hold a dual role as HR Director for Mercoin. After serving as HR Director for Merlogi and Mercari Group’s other new business areas, he assumed his current position in July 2022. He now oversees HR for Mercari Group’s fintech operations.

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    Vice President of Growth (Fintech)

    Takeshi Nagasawa

    After graduating from Hitotsubashi University’s Faculty of Management and Commerce in 2007, Takeshi Nagasawa joined NTT Communications, where he was in charge of marketing and business development. He went on to complete his MBA at Massachusetts Institute of Technology. In 2016, he joined Amazon Japan as manager of the Amazon Prime Video marketing team. He joined bitFlyer in 2018, becoming the head of executive business strategy the following year. He went on to join Merpay in April 2021. At Merpay, he was in charge of growth for the mobile payment service Merpay. He took on his current role in July 2022, where he oversees growth for Mercari Group’s fintech operations.